Every year, millions of candidates from across the country appear in competitive examinations. Their aim is to cross these hurdles and acquire for themselves a fruitful career and social standing. Many of these candidates, particularly those without access to professional guidance, informed tips the quality study material, lag behind in this race. The irony is that the need of these candidates to crack these examinations is greater than that of those who can buy or otherwise access quality preparatory material and resources. Having come up from a similar less-than-privileged background, we empathize with these aspirants. And as a token of our gratitude to society for affording us the opportunity to be in a position to help, we have committed resources to preparing quality study materials for them.

Cracking these tests is not only a function of subject knowledge but also answering speed and accuracy. Candidates from modest middle class backgrounds possess limited financial resources but a greater readiness to excel for themselves and their family.

Our commitment is to keep providing our students interactive multimedia educational content online and offline. For the last couple of years our graphic designers, 3-D animators and programmers have been developing such content under the best subject experts. Our first product, which is now complete, is Bank PO entrance content coverage. Other products catering to Engineering, Management and other career entrance examinations are in the offing, to be followed by coverage of formal education from the kindergarten to senior secondary level. All these products will be available to students at an unbelievably competitive price, the effort being to minimize inequality of access to good content access from the student point of view.

There are several players in this field already. But we aim to be different from the crowd by ensuring that every candidate who accesses our product/s develops a sense of confidence that s/he has a job waiting for them at the end of it all. Banking Services Chronicle (BSC) is a trusted name, and our experience as market leader in Bank PO classroom coaching rightly gives us the confidence that we can do for students what none of our competitors have done or can do. Our commitment to quality of content and low product pricing reflects that our business is education and career facilitation, and not money making at the expense of needy students

We look forward to your comments and suggestions for making our venture more purposeful, efficient and effective.

The word dharma is derived from the Sanskrit root dhri, which roughly means 'to hold together'. Everything in Creation has a dharma because everything has a role to play in 'holding things together'. As such, we are not fulfilling our dharma:

  1. If we engage in business practices that disrupt this holding together in the name of profits

  2. If we produce and market goods and services without concern for environmental and ecological balance

Business is as important today as it has ever been, if not more. To take business as merely the means to ensure individual and family or group well-being is to take the narrowest possible view of the matter. The ultimate purpose of business comes wedded to ethics because this purpose relates to public welfare, not just individual and family well-being.

We take it as our dharma to meet and exceed the expectations of our customers. At a higher level, businesses can be seen arising from a desire to address the needs of others. But high as this conception of the purpose of business is in relative terms, the realization that we are giving away more in return for less may soon disillusion us. So the highest conception of business must arise from the realization it has to aim at real value creation, first and foremost, and let go of expectations as an important but not necessary corollary

  1. Developing EDUCITY into a leading service provider for high quality online education and career competition guidance at a reasonable price

  2. Following ethical business practices that lead to a win-win situation for all

  3. Developing flexibility to adapt to changing business contexts

  4. Repaying one's debt to society for the opportunities that it affords us.

Business dharma and social responsibility
Commitment to customer satisfaction
Highest value for money
Transparency and accountability
Creativity and innovation